4 tips to improve Search Engine ranking

Ranking first in Google will enable you to get a substantial amount of organic traffic and can be the distinction between a successful site and an unsuccessful one. Regardless of whether you are running a blog or an online business website you should strive for that first Google spot. However this is easier said than done and with the quantity of updates that the search engine has been rolling out over the years, it has turned out increasingly hard to reach this first place. So how would you achieve that in 2018? In this article, we will share 4 tips that will enable you to rank first in Google.


Quality content is a necessity. Away are the times where you could escape with certain spun content and rank top in Google. The search engine has turned out to be increasingly good at identifying low quality content and will reward only those that are authoritative and well-written.

Ensure that the content is useful and increase the value of your audience. Very often authors just write articles and incorporate all sort of filler contents in order to reach a specific number of words. This isn’t generally helpful for the audience and may be penalized by Google.

In this way, if you need to reach the first spot in Google focus on your content and ensure that they are of the highest quality and increase the value to your audience.

On Page optimization

It is critical that your site adheres to great SEO practice with regards to On Page optimization. For example, you need to have your primary keywords and secondary keywords scattered around your site. Do not overdo it however as Google will penalize you for an excessive number of keywords.

Continuously ensure that your articles are composed for a human audience and just place the keywords normally in there.


Backlinks are a major part of any ranking strategy. It is essential that you have a number of links pointing to your site in the event that you need to rank first in Google. In the meantime, you have to ensure that these links are originating from authority sites.

Getting links from link farms should be kept away at all cost. Ensure that the links originate from sites that have real traffic and that they are not selling links.

Google knows how to find Private Blog Networks these days and getting links from this kind of network can be quite risky.


It is important that you pick your keywords a long time before starting to compose your articles. There are various tools that will enable you to pick the best keyword. Ensure that you go for something that you can rank effectively and that isn’t too competitive. Make a thorough analysis of your competitor’s keywords to guarantee that you can compete against them.

Positioning first in Google has turned out to be very tough these days. You should work a ton and furthermore be patient if you need your site to rank first in Google.

The Author of this article, Arun Mohan is writing articles for Swap Dial and Agrraj Consultancy Services

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