Bharat Book Bureau Provides the Trending Market Research Report on “Indian Advertising Market” under Media & Technology category. The report offers a collection of superior market research, market study, competitive intelligence and industry reports.
The growth of the Advertising Industry is highly dependent on the penetration of various media platforms. India, with its developing economy, provides numerous opportunities to advertisers to promote their products and services through the expanding media channels in the region. The economic growth has also led to an increase in the spending power of a significant portion of the population, creating an affluent brand conscious consumer-base. As a result, the companies are focusing on creating a strong brand-image for themselves by advertising extensively. “Indian Advertising Market Report & Forecast: 2018-2023”, finds that the market reached a value of more than INR 573.5 Billion in 2017, growing at a CAGR of 11% during 2011-2017.
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Over the next few years, the Indian advertising market is projected to be the fastest-growing advertising market in Asia, after China. This growth can be attributed to a number of favourable factors. One of the primary factors is the rapid penetration of smartphones and internet in the country which facilitates the use of digital advertising. Increasing population and favourable government regulations are some of the other growth driving factors. According to the report, the market is further expected to reach a value of INR 1102 Billion by 2023.
The report has study the market on the basis of segments, covering television, print, radio, internet/online, mobile and outdoor. Among these, print advertising currently accounts for the largest market share, representing the most popular segment. The report also provides an study of the competitive landscape along with the profiles of the key players operating in the market. Some of the major players covered in the report include JWT India, Ogilvy & Mather India, DDB Mudra Group, FCB-Ulka Advertising Ltd., Rediffusion – DY&R, and McCann Erickson India.
This report provides study and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study, that has been undertaken using both desk-based and qualitative primary research, has study various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.
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