The legal industry can be a tough business to operate in for many law firms. There doesn’t appear to be much competition with other firms when compared to some other fields, but that competition can be brutal when there is no law firm SEO expert around. It has become increasingly important for law firms to maintain a strong online presence so they can bring in as many clients as they can. Several firms are starting to hire different companies and individuals to help get the attention of someone scrolling on their phone or computer screen. They look for a specific amount of talent and knowledge behind each potential candidate.
Experience with the Field
Law firms can cover a diverse amount of topics ranging from personal injury to family law. They are all handled drastically differently, so the person applying shouldn’t expect the attorney to have sufficient knowledge or dedication to what they specialize in. The hiring manager should be upfront in their hiring process what type of work they do and what needs to be promoted about the lawyers and what they do. The potential future employee should research what topic the firms in their district primarily specialize in so they can prepare for the interview by refreshing their minds on the subject through online research.
Experience with the Platform
Social media is having a massive impact on how law firms approach marketing in general. It does not all revolve around clickbait and search engines. It is trying to imagine what type of people go on specific social media sites such as Twitter or Facebook and what topics they would be more inclined to check out. While mindless clickbait articles still work, there are many more people aware of dirty marketing tactics and will instead be on the lookout for topics that have a lot of thought put into their overall presentation. Choose unique pictures and a convincing headline to appeal to a broader audience.
Quick Responses and Results
The marketing game can change within a week of the announcement that a search engine or social media website is making significant changes to the platform. A law firm SEO expert should research about the issue as much as they can before they plan the next promotional material just in case it could directly affect them. They should also know what hot trends are in place to help law firms join in on the craze and to grab the attention of others that are caught up with what is popular on the internet or in the local area.