With the growing time and the growth of opportunities, the Bing has also changed. There was a time when nobody knew Bing as it was quite hard to handle and manage the resources through Bing. Also, it provided a little possibility to its clients who were ready to invest in it. The times have changed and, there is now everybody changing from Google Adwords to Bing Ads as it now has easy tools to manage and also the market has expanded. For people who still might be stick to Google Adwords, there are ways you can make most out of a Bing PPC management company. Also, the reasons and ways state why Bing Ads is a much-deserved platform to showcase your business ads and help them promote in a way like never before.
Bing’s Extending Market Share
Bing has shown significant growth from the last six years and has reached the gates of over half the US population. According to studies, Bing network experienced 142 million unique users in July 2017. It’s not just US that has been talking about Bing Ads but also the UK with (25%), France (18%), Canada (17%), and Australia with (12%). Putting Bing Ads and AdWords together on a dashboard will make you notice AdWords is comparatively less effective than Bing in making influence over the market.
Tools Make Bing Ads Easier
With Bing Ads reaching to millions of people across the globe, there are still issues to be fixed. Bing Ads may have tweaked the social platform and has made managing ads much easier but, there are still gaps in usability. At such times, tools like Optmyzr help people fix those gaps and provide solutions that save you time and are reliable. Working with Bing Ads may give you a feeling of something straggling behind. A tool like Optmyzr can stop your straggling results and turn them into profitable ones. For example, preparing a geo report in Bing Ads also makes you download the user location report and, the process is time-taking. But, having a tool like Optmyzr eases the process by running the geo data insight for an interactive session.
Bing Performs Better when Separated from AdWords
Bing has now made everything easy and sorted including copying and syncing the AdWords accounts. But, in case you manage PPC and get paid for it, you can better your performance and gather appreciation by managing Bing on its own. Therefore, cyclic syncing won’t help you as much as considering Bing PPC Management on its own can help you. Use the unique data of Bing Ads to set your decisions related to optimizations. According to proven data, 27% of clicks on Bing Ads come from the unique searches made on the Bing network. With a lot of people worldwide searching on Bing, there is a large pool of audience with different mindsets and intricate behaviors, so the user might respond better on several things than what’s working on Google. For example, several ads may get across with Bing searchers, that too in a different manner rather than Google searchers.